Referrals Emails
For your practice’s dental marketing plan one should not underestimate the power of word of mouth communications. With today’s trends it seems patients and consumers tend to make purchases in a herd mentality- that meaning if other consumers and their peers are getting something then it is more likely others will too. That is just one of the many reasons positive reviews and testimonials are relied on as strong building blocks for your dental practice’s business.
Having a collection of great reviews can be just as effective as a dental marketing technique as any other. A patient referral takes the positive patient review one step above. Instead of just getting the generic nice things to say about you, the patient is actually taking it upon themselves to encourage their family members and friends to go to your practice, after a great experience they had with your dental practice. Did you know new patients from referrals by existing patients should be more than 50%? If your not or did not know that was even a possibility then your practice should educate patients that their referrals are important and mean something to your practice. It's important to let them know that you welcome and appreciate referrals. Patient referrals are affected by some of the same factors that make your dental practice the best one, giving an exceptional and valuable service to your patients. Complete Dental Marketing knows that patients are not as likely to recommend an average experience than they are to talk badly about one, so we raise the bar on how to make your practice more exceptional to garner a referral through managing referral emails. Experts have noted that disappointed patients will tell six to ten people about their unhappy experience while happy ones will only tell up to three people. That is why it is important to be top of mind with your patients about referrals and the power of them. |
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How We Get The Most Out of Referral Emails
Keeping the email simple
The internet has made research and finding new dental offices relatively easy so if somebody has to make an effort of making sense of what you are trying to say on your referral email then they will not do anything about pursuing it. We know how to keep it simple while still adding the necessities like, your name with a personalized greeting, ask what them what you would like them to do, remind them to use your product, describe clearly all of the benefits, and we know how to end with a precise, concrete call to action.
Focus on the subject line:
We focus on the subject line because it is incredibly crucial in today’s world. People are busy and overwhelmed with various types of information. Most of the time patients have two deciding factors that make them want to stay to read all of it and that is “why should I read this email?’ and “what’s in it for me?” If they do not find value in the subject line it is safe to say it will be ignored or deleted.
We make your call to action impossible to ignore
C.D.M makes our referral emails self explanatory. We use bold visuals and proper communication to ask patients for referrals. Remember people are busy so the less cognitive load the better.
Highlight what’s good about friend and advocate
In the heart of social behavior is reciprocity. Reciprocity is the practice of exchanging things with others for mutual benefit. We are conditioned to reciprocate, even if we do not always want to. It is easier for everyone to say yes if everybody wins. For leading dental practices it is common that they give incentive to both the advocate for referrals and the friend. Rewarding both of them is the most efficient way to persuade advocates to make more referrals. |
Include other conditions for the referral
A successful dental practice does not just merely happen. It is the end result of community involvement, commitment to oral health excellence, a flexible and smart marketing plan, and creating lasting and meaningful relationships with your patients. Dental referral emails are a necessary element in cultivating and keeping those relationships. |
