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Dental Retargeting Ads
What are Dental Retargeting Ads?
Have you ever wanted to target customers who visit your website with ads? Well, now you can thank retargeting ads. Retargeting Ads are a form of ad that helps convert online shoppers into buyers. Normally, only a small percentage of people who first visit your site actually make the purchase. In fact, according to multiple studies, the only percentage of people who visit your website who are actually ready to convert on the spot is about 4%. A Retargeting ad gets the other 98% of shoppers who wind up leaving your site and turns them into a buyer. The way it works is, by placing a code in the footer of your website. This code creates a database of people who visit your site. It then places cookies in their browsers so that when a customer is browsing on another website, they will come across one of your ads on the page they’re looking at. These kinds of advertisements are super effective, and the reason why they’re so effective is that it keeps your brand in the customer's mind. It will then bring the customer back to your website to make the purchase. You have to realize that the majority of users who visit your website are going to leave it without even buying anything or signing up or even contacting you. This is why retargeting is such a useful technique because it gives you multiple chances to try and bring the client back to try and convert them. Most of the time, people who click on your website are interested In your service. But people get distracted so easily that, they might visit your website, but get caught watching some video on youtube or reading some meme on Facebook, and next thing you know they have to go do something so they close their browser and shut down their computer. Then, a few months down the road, they remember they need that service and decide to go looking for it, With retargeting ads it is easy to make sure your company is always in the back of a customer's head and makes it easy for them to find you again. It might take them a few months to figure out they need your service but if a few ads to keep you in their mind is all it takes, then, in the end, it's still worth it. 
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Why You Want Retargeting Ads
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You want these Dental Retargeting Ads because, during that time period where a customer is thinking about purchasing your service, they can get targeted by a different company, and you might lose that lead, and that’s why it is so important to always make sure they’re remembering your brand and thinking about it. Here’s an example to better explain the usefulness of Dental Retargeting Ads: Let's say you went to the mall to purchase some clothing and you happen to find an awesome pair of pants you want to buy so you put it in your cart, now let's say you had a son and he decides to run around the store so you leave your cart behind and try to go find him. Frustrated by the whole situation you decide to leave the store, and leave your cart behind even though you had an awesome pair of pants you really wanted in your shopping cart. What are the chances, that you would go back to buy the pants if you got a piece of mail with a 15% off coupon? You might’ve forgotten about it, but now you see that pair of pants again but with a 15% coupon? Chances are, you’re going to go back to get it. And that’s because the store found a way to make sure you don’t forget about them. And that’s the way Dental Retargeting Ads work. 
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What are the chances, that you would go back to buy the pants if you got a piece of mail with a 15% off coupon? You might’ve forgotten about it, but now you see that pair of pants again but with a 15% coupon? Chances are, you’re going to go back to get it. And that’s because the store found a way to make sure you don’t forget about them. And that’s the way Dental Retargeting Ads work.
They stay in front of your clients to make sure they never forget about you. Here at Complete Dental Marketing, we will help you get efficient, cost-effective ads, that will help you retarget your traffic to make sure you squeeze every drop of juice out of it. Also, if you have any questions regarding dental retargeting ads or any way we can help you answer any questions on them, don’t hesitate to give us a call and we’ll be more than glad to help you understand the process of these ads. 
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