Should You Be Using Ads In Your Business?With so many other competing dental practices it can be hard to stand out in the dental industry. The internet has made it so competition is at an all-time high. More than ever, you need to use the right strategies and techniques with your marketing to gain a competitive advantage. If you don't, you risk losing potential customers. Luckily, there are a variety of ads that can help you if you are a dentist looking to grow your practice. Each one is different and provides different advantages.
Why Invest in Dental Ads?You have to spend money to make money. If you don't, you're relying on basic traffic for your dental practice. While it is important to build natural word of mouth marketing in your company, you shouldn't rely on this solely. A powerful marketing strategy involves using everything available to you. Now, with so much technology and techniques, you can have your cake and eat it too. Here are the different ways your brand could be advertising right now for better results:
Dental Maps Ads
More and more of online search is moving to maps. That's because users are often pulling up a map app to see where they are located and what local businesses provide the services they need.
If you utilize maps ads correctly, you'll be able to pop up in their searches more often. It could mean the difference between you and your local competitor getting the business. Think about it, people use their mobile phones every day now. If they pull over while driving, they're going to use the map app on their phone to find a dentist. Using dental maps ads is a crucial part of your advertising plan. Dental Bing Ads
While Bing is not the first in terms of traffic, it is still a major search engine. Dental Bing ads require a little different strategy than Google. We can help you invest in the right kinds of ads to reap the best rewards on this Microsoft-backed platform.
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Free Dental
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Dental Listing Ads
When it comes to online dentist directories, you need to be in the big listings. If you aren't, you will risk having a local competitor steal the market share right out from under you. The first way to avoid this is to get listed. It's free marketing and makes no sense to ignore this type of marketing. To take it a step further, you can have ads created that will appear in dental listings. The advantage of this is that you're meeting people where they are already looking for your services. In other words, they are farther along in the funnel. Dental listing ads improve the chance that they'll actually call you, come in, or schedule an appointment. |
Dental Top Page AdsWhen you advertise, you get in front of your ideal customer. However, not all advertising is created equally. The reality is that the position of your ads can have a big difference on how effective they are.
With dental top page ads, you are leveraging positions for the maximum effect. Not only will you be seen, but you will be seen by more customers than the competition. They can reap major dividends far beyond your initial investment. |
Google Ads
Google is the king of all search marketing. With over 90% market share worldwide, especially in the U.S., it's no wonder every dentist should be on Google today. If you are not, you are missing out on major opportunities to get new patients.
The main advantage of Dental Google ads is that you are using the most used platform online. However, there are additional benefits of them. For example, you can get audience information from your ads and with Google's tools like the Keyword Planner. When Complete Dental Company creates a campaign in Google, it allows so you and I can see how often certain search terms are being used. This allows you to target your ads more narrowly, saving on ad spending costs and getting more accurate with the target market you're going after. Furthermore, you can also see which platforms or websites the user was on before they clicked on your ad. You might find that people who were browsing online for certain procedures ended up having a higher conversion rate. From there, you can adapt the messaging in your ads for a better and more streamlined experience.
Finally, of course, you can use this data to adjust the marketing on your actual website. SEO (Search Engine Optimization) is all about ranking highly for certain keywords. Once you get the data about what keywords to use, you can build out pages on your site that target those particular words. Before you know it, you'll be ranking higher on Google than ever before. And your foot traffic and revenue will reflect that.
The main advantage of Dental Google ads is that you are using the most used platform online. However, there are additional benefits of them. For example, you can get audience information from your ads and with Google's tools like the Keyword Planner. When Complete Dental Company creates a campaign in Google, it allows so you and I can see how often certain search terms are being used. This allows you to target your ads more narrowly, saving on ad spending costs and getting more accurate with the target market you're going after. Furthermore, you can also see which platforms or websites the user was on before they clicked on your ad. You might find that people who were browsing online for certain procedures ended up having a higher conversion rate. From there, you can adapt the messaging in your ads for a better and more streamlined experience.
Finally, of course, you can use this data to adjust the marketing on your actual website. SEO (Search Engine Optimization) is all about ranking highly for certain keywords. Once you get the data about what keywords to use, you can build out pages on your site that target those particular words. Before you know it, you'll be ranking higher on Google than ever before. And your foot traffic and revenue will reflect that.
Dental Social Media Ads
Every day, the world is getting on social media more and more. It's not enough to throw up a lazy Facebook page anymore. With the right insights, you can hire one of our talented social media experts to create social media ads that get attention, build up desire for your services, and convert on the spot with dental social media ads.
Re-targeting AdsDental Re-targeting Ads are the long-term game plan. Most people aren't going to convert on the first ad. With a follow-up re-targeting strategy, you can stay in front of your market until they're ready to see you.
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Geo Targeting AdsHave you ever wished you could just target people that are in your are right this second for a promotion on one of your services or procedures? Now you can with dental geo-targeting ads. With geo-targeting ads you can say that you only want people within a certain radius of your location, such as 5 miles, to see the ad. It cuts down on unnecessary spending so you can focus your marketing dollars where they really matter.
If you own a dental practice or run marketing for one, don't hesitate to invest in ads. They can be the most profitable use of spare funds. They help you get better customers more often and avoid losing opportunities for profit. |
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